How to Trick People Into Saving Money
“Like many Americans, Paquin thinks about the importance of saving more often than she actually saves. In a 2015 Federal Reserve Board survey, 46 percent of respondents reported that they would have trouble coming up with $400 in an emergency; living paycheck to paycheck is now a commonplace middle-class experience. So while Paquin noticed that her Walmart MoneyCard app asked her from time to time whether she wanted to ‘stash’ some money, she didn’t bother to figure out what that actually meant, let alone respond.”