Stories to Watch 2022: Poverty and the Arts Rebrands and Looks Ahead
“With the pandemic, Minyard’s team had to regroup. They packaged supplies for artists, put classes on hold, and moved sales to an online platform. With events canceled, it also became a good time to consider rebranding.
‘I felt like ‘Poverty and the Arts’ might be potentially alienating some really talented artists on the streets who didn’t want to join our organization with ‘poverty’ front and center,” says Minyard. The artists were enthusiastic about rebranding and quickly became part of the process. Some felt that the original name further marginalized artists who are already profiled and labeled due to their housing status.”