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The Verge, September 1, 2016: Welcome to Uber: Uber Wants to Take Over Public Transit, One Small At A Time

“By the time Martz called Uber, less radical versions of his proposal had begun proliferating across the county. As Bloomberg noted last month, both Uber and Lyft have been striking agreements with transit agencies, mostly for so-called "first-last mile" programs — meant to shuttle commuters to bus or train stations. Since last year, Uber has scored public transit agreements with San Francisco, Atlanta, Philadelphia, Dallas, Cincinnati, and Pittsburgh, among other cities. Uber and Lyft have also been edging into niche public transportation services, like transit for disabled people or low-income residents who need rides to work or the grocery store. Last month officials in Washington, DC proposed having Uber respond to some 911 calls for ambulances. Even Google’s Alphabet, through its Sidewalk Labs program, has joined the transit bonanza. The company recently offered to overhaul transit in Columbus, Ohio with a system that sets parking prices based on demand and funnels low-income commuters into subsidized ride-share vehicles.”