How do universities use big data?

“At this point, he had absolutely no idea how he was going to achieve the objective, which stated that the university would ‘become a national model for undergraduate education by demonstrating that students from all backgrounds can achieve academic and career success at high rates’. Yet, within three years, Georgia State’s black, Hispanic, low-income and first-generation students were graduating at the same rate as the student body overall: a first in US higher education.”