How Raw Water Tries to Make Poverty Hip
“Two and a half gallons of ‘raw water’ will cost you $36.99 at the Rainbow Grocery in San Francisco, California. At Liquid Eden in San Diego, you can pay $2.50 a gallon for water free of chlorine and fluoride; the shop’s owner told The New York Times that she sells 900 gallons of water a day. Raw water is being championed by the former CEO of Juicero, the notorious Silicon Valley purveyor of juice-squeezing machines that shut down after it was revealed that its bags of juice could be squeezed just as well by hand. Raw water acolytes can also purchase Source, a roof system that collects water from the air, for $4,500. ‘The water from the tap just doesn’t taste quite as refreshing,’ Source investor Skip Battle explained to the Times. ‘Now is that because I saw it come off the roof, and anything from the roof feels special? Maybe.’”